Disclaimer

Last updated: [DATE]

This page applies to [WEBSITE URL], all landing pages, videos, advertisements, emails, SMS messages, and presentations published by [LEGAL ENTITY NAME] (“VentiveMail”, “we”, “us”, “our”). It forms part of our Terms of Service.

Read it before relying on anything we publish.

1. Results disclaimer

The results shown on this Site are not typical, not average, and not a promise of what you will achieve.

Every figure, screenshot, case study, and client outcome we publish reflects what one specific brand achieved in one specific set of circumstances. Those circumstances included that brand’s existing traffic volume, list size and health, offer, product margins, pricing, brand equity, sending reputation, seasonality, ad spend, market conditions, and the work they did outside of email.

Your business is different. Your results will be different.

Email and SMS revenue depends heavily on factors outside our control, including but not limited to:

  • how much qualified traffic your store receives

  • the size, engagement, and consent status of your existing list

  • your product, price point, average order value, and margins

  • your sending domain reputation and deliverability history

  • inbox provider filtering decisions

  • your willingness to approve and launch the work on schedule

  • platform, policy, and algorithm changes at Klaviyo, your ecommerce platform, or inbox and carrier providers

  • general market and economic conditions

We do not represent, warrant, or guarantee that you will earn any particular amount of revenue, or any revenue at all, except where a specific guarantee is expressly written into a signed service agreement between us (see section 4).

2. Testimonials, case studies, and screenshots

Testimonials, reviews, client quotes, Slack screenshots, video interviews, and performance dashboards on this Site are genuine and reflect the honest experience of the clients who provided them.

You should understand that:

  • these clients were selected because their results were strong, so they represent above-average outcomes, not the typical outcome;

  • some clients are identified by name with their permission, and some are anonymised or shown without brand identifiers under confidentiality agreements;

  • figures are drawn from the client’s own platform reporting, generally Klaviyo, and reflect that platform’s attribution model rather than an independently audited financial statement;

  • attributed revenue is not the same as incremental profit, and does not account for cost of goods, ad spend, discounts, refunds, or overheads;

  • no testimonial provider was paid for their testimonial [ADJUST IF ANY INCENTIVE WAS GIVEN, INCLUDING DISCOUNTS, FREE WORK, OR AFFILIATE COMMISSION, AND DISCLOSE IT HERE];

  • some clients continue to work with us on a paid ongoing basis, which is a material connection you should be aware of;

  • results shown were achieved during the period stated and may not be reproducible in current market conditions.

Where we describe a change such as “$30k/mo to $107k/mo”, that figure describes attributed email and SMS revenue reported in that client’s account over the period stated. It is not a projection for any other brand.

3. Attribution and measurement

Revenue figures we cite are measured using Klaviyo’s default attribution model, a 5-day open-or-click window, unless stated otherwise.

Attribution models assign credit to a channel when a subscriber interacts with a message before purchasing. They do not prove that the purchase would not have happened anyway. Different attribution models, windows, or analytics tools will produce different numbers for the same period. Attributed revenue therefore overlaps with revenue also attributed to other channels, and should not be added to other channel reports to produce a total.

Any comparison to a “before” period reflects the client’s own historical reporting and may be affected by seasonality, promotions, traffic changes, and platform migrations.

4. Guarantee disclaimer

Any performance guarantee referenced in our marketing is a summary. It is only binding where it is written into a signed service agreement, and only on the terms set out there. Those terms include qualifying conditions such as:

  • a minimum qualifying traffic threshold, agreed in writing before work begins

  • a defined measurement window starting when the flows are live

  • an agreed measurement methodology and pre-build performance baseline

  • the client providing timely platform access, brand assets, approvals, and feedback

  • the client not pausing, editing, disabling, or overriding the installed flows during the measurement window

  • the client maintaining a compliant, consented list and not taking actions that damage sending reputation

The stated guarantee figure applies to the revenue band and traffic profile it was quoted for. It scales with the size of the business and is set individually on the call. A number quoted in an advertisement or on a landing page is illustrative of what a qualifying brand may be offered, not a fixed entitlement.

Nothing on this Site creates a guarantee. Only the signed agreement does.

5. No professional advice

The content on this Site is general business and marketing information. It is not legal, tax, accounting, financial, investment, or compliance advice, and it does not create a professional-client relationship.

In particular, email and SMS marketing is regulated. Laws including the CAN-SPAM Act, the TCPA, GDPR, PECR, CASL, and state privacy and consent laws may apply to your list and your messages. You are responsible for the lawfulness of your list, your consent records, and your sending practices. We build and configure marketing assets at your direction; we do not act as your legal adviser and we do not certify your compliance. Consult qualified professionals before acting.

6. Deliverability

We take documented steps to improve sending reputation and inbox placement, including authentication and configuration work. Inbox placement is ultimately decided by inbox providers and mobile carriers using proprietary, changing criteria. No agency can guarantee inbox placement, open rates, delivery rates, or that messages will not be filtered as spam. We do not guarantee any deliverability metric.

7. No affiliation with third-party platforms

We are an independent agency. We are not affiliated with, endorsed by, sponsored by, certified by, or officially connected to Klaviyo, Shopify, Meta Platforms, Google, or any other platform named on this Site, unless expressly stated in writing. All trademarks, product names, and logos are the property of their respective owners and are used for identification and descriptive purposes only.

This Site and its advertising are not endorsed by Meta Platforms, Inc. or any advertising platform in any way.

8. Forward-looking statements

Statements about what a system “will” do, potential revenue, projected growth, or expected timelines are forward-looking. They rest on assumptions that may not hold for your business. Actual outcomes may differ materially. Do not treat forward-looking statements as fact.

9. Accuracy and availability

We work to keep the Site accurate and current, but we make no warranty that content is complete, accurate, or up to date. Case study figures reflect the period stated. Pricing, deliverables, and timelines may change without notice. We may modify or remove content at any time.

10. External links

Links to third-party sites are provided for convenience. We do not control, endorse, or accept responsibility for their content, products, or practices.

11. Your responsibility

You are solely responsible for your business decisions. Any decision to engage us, invest money, or act on information published here is made at your own risk and on your own judgement. We recommend you evaluate your own numbers, take independent advice, and only proceed if the investment makes sense on the conservative end of your assumptions.

To the fullest extent permitted by law, we accept no liability for business decisions made in reliance on marketing content published on this Site. Liability under a client engagement is governed and capped by the signed service agreement.

12. Contact

Questions about this Disclaimer:

[LEGAL ENTITY NAME]

[REGISTERED ADDRESS]

[CONTACT EMAIL]